WEARING THE DREAM: Creating a Clothing Line
HAVE YOU EVER HEARD THE SAYING, "FIRST IMPRESSIONS ARE LASTING IMPRESSIONS"? WHILE I DON`T WANT TO BELIEVE IT`S ENTIRELY TRUE, I DO THINK FIRST IMPRESSIONS OFTEN STAY WITH US LONG BEYOND THE MOMENT. MOST OF THE TIME, WE FORM THESE IMPRESSIONS BASED ON SOMEONE`S APPEARANCE AND I BELIEVE CLOTHING PLAYS A HUGE ROLE IN THAT.
I've always been passionate about style - finding ways to match my outfits, experimenting with different looks and appreciating the creative freedom we have in disc golf. For years, I’ve dreamed of launching my own clothing line, adding my personal touch to functional and stylish sportswear. Now, that dream is finally becoming a reality.
Back in 2021, a local company from my hometown, specializing in custom sportswear for athletes, approached me with an exciting opportunity. They proposed designing unique polos tailored to my style, something I could wear in competition. I happily said yes and returned to the tournament scene after the long COVID break, feeling confident in my new gear. The response was overwhelmingly positive, and I loved wearing something that truly reflected me. Unfortunately, at the time, I couldn’t take the project further and make it available to the public due to financial constraints.
Fast forward 3 years, and the idea that had been simmering in my mind was finally coming to life. This time, the right opportunity presented itself when I met with the team at iCOURT, an Estonian tennis apparel company. Speaking of first impressions - I felt an immediate connection with them. Their warmth and dedication to their craft were undeniable. Not only do they believe that a great outfit fosters great confidence, but they also prioritize durability, comfort and ethical production, ensuring minimal waste. These values resonated with me deeply, and before long, we started working together to create my own line of sportswear.
Diving into the design process can be overwhelming. There are countless aspects to consider like materials, colors, functionality, but thankfully, iCOURT had my back every step of the way. With their expertise and connections, we were able to ensure that every detail aligned with our vision. On top of that, I now had a beautifully crafted brand book from the amazing design team at Neway, providing the perfect guidelines and inspiration. With all these elements coming together, this dream project finally began to take shape.
- Bringing 'Rise in Brilliance' to Life
The core inspiration behind this collection comes from my brand and its tagline, Rise in Brilliance. I wanted to create outfits that not only make athletes feel confident but also help them perform at their best.
- Colors: Meaningful and Eye-Catching
Every color in this collection comes directly from my brand book, inspired by a breathtaking image of a heron watching the sunrise. I've always loved colors and patterns because they bring energy, joy, and a striking visual appeal. That’s why you’ll see a mix of eye catching color combinations paired with the K-pattern, a signature design element throughout the line.
- Materials & Functionality: Comfort Meets Performance
Each fabric and cut was carefully chosen to ensure effortless movement, maximum comfort, and a unique sense of style. Just as importantly, all garments are ethically produced with minimal waste.
- A Dream Turned Reality
Launching this line is truly a dream come true. A younger me would have never believed this was possible, yet here it is. But more than just my dream, I hope this collection empowers you to express your personality and athleticism like never before.
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